-Key elements of an independent film

 Niche, independent social realist genre, collaborated and funded by multiple Company/businesses. 

-Who is the director of I, Daniel Blake ? 

Ken Loach 

-Who are the stars of I,Daniel Blake ? 



-Is the film low budget or high budget ? How do you know ?

Low Budget, e-One used a lot of low budget, high impact ‘guerilla marketing’ techniques, low productions values. 

-Which companies produced and financed I, Daniel Blake ? Why would they be interested in funding and supporting a film like I,Daniel Blake? ?

Ken Loach worked for 16 films, small independent production. Partnered with a French company ‘Why Not Production’ they are simply production and not distribution. Distribution was done by eOne. However, the film wasn’t funded enough, so they were funded by BFI bad BBC film.

-Using  the marketing campaign for I,Daniel Blake 

Marketing materials establish the status and representations of the film, positive virtual comments on the poster. The trailer reference the BBC, BFI and the Palme D’Or, trailer reference specific governmental policy, audiences will have an awareness of political and social issues in the UK. The only specific ‘star’ identified in the trailer using inter-textiles is the director Ken Loach, due to him having a broad appeal. 

-Who do you think is the ideal target audience for the film ? 

The target audience would be older teenagers and adults especially the lower class people, because they can understand about this on a specific level and know what the topic of what the films is about based upon it being centred around class and money and politics. A higher class would based upon the political aspects more and make change unlike, lower class who relate to it and search for self-identity (Blumlier and Katz).