Exam questions FILM MARKETING

A Mainstream Film is movies that cost much to make and are created for profit.

Media Conglomerate is a company that owns a large numbers of companies in various mass media. AL so they have control over the market across the globe. 

Explain two features of independent  film production. Refer briefly to  I, Daniel Blake  to support your   points. [6]

I, Daniel Blake is not funded by the global conglomerate companies, but it was funded by the BFI and BBC. It adheres to the codes and conventions of a British social realism film as it was filmed largely on location in exiting regional to exhibit a sense of verisimilitude, featured lesser known actors, produced on a small budget (£3.5 million) has a lock of non diegetic music, has a linear narrative and doesn't reply on special effects. I, Daniel Blake eventually amassed $12.45 million worldwide including $4.27 million in the UK and $6.4 million in France. A healthy profit for a small independent film such as this. The target audience is towards a smaller and niche audience meaning having a large budget is pointless. 

Additionally, the film was promoted on the New NomadX Media iProjectors were used by Kommando Marketing to project images and text based questions about the issues from I, Daniel Blake on the side of a variety of buildings across the UK. Also on the Daily Mirror The promotion of the film though eOne’s (distributor) partnership with the Mirror Trinity Group, which is usual for a independent film as they don't have a large budget, using promotion like newspaper which is cheaper compared to social media and tv Advertising. Also as their target audience would like read the newspaper compared to the popular social media, and compared to a mainstream film they usually use social media platform and Tv advertising. 

Explain how economic contexts shape mainstream films. Refer to Black Panther  to support your points. [15]

Ecomomic contexts shape mainstream films as they were produced by global conglomerate companies such as Disney. Disney is one of the most powerful and successful business in world, meaning that they have more faith in Black Panther than an independent film like I, Daniel Blake. Which is clearly shown through the $200 million budget. Then the box office fro BP id 1.344 Billion Dollars which presents how successful the film became. 

Furthermore, vertical integration had an impact on economic contexts in production of mainstream films. Due to Marvel is owned by Disney who also own multiple other media outlets which will have an impact on the film marketing. Due to Disney influence the movie is being very successful franchise of the Marvel Cinematic Universe which helped to shape the profit. 

Cleverly distributed as it was broadcasted in the ad break on the Super Bowl in America, one of the most expensive adverting sloths in the world. Excellent at gaining an immense amount of publicity