Section A  Summarise the key points about media language and representation in the advert

Layout
Images
Text and language
Mode of address and methods of persuasion
Colour
Representation of women

Z-line and a rough rule of thirds can be applied to its composition.
Bright, primary colours connote the positive associations the producers want the audience to make with the product.
Headings, subheadings and slogans are written in sans-serif font, connoting an informal mode of address.
This is reinforced with the ‘comic strip’- style image in the bottom right-hand corner with two women ‘talking’ about the product using informal lexis (“sudsing whizz”).

The more ‘technical’ details of the product are written in a serif font, connoting the more ‘serious’ or ‘factual’ information that the ‘1,2,3’ bullet point list includes. Suspense is created through the enigma of “what women want” and emphasised by the tension-building use of multiple exclamation marks. Bathes’ Semantic Code could be applied to the use of hearts above the main image. The hearts and the woman’s gesture codes have connotations of love and relationships. It’s connoted that this is “what women want” (in addition to clean laundry!) Hyperbole and superlatives (“Miracle”, “World’s cleanest wash!” “World’s whitest wash!”) as well as tripling (“No other...”)are used to oppose the connoted superiorcleaning power of Tide to its competitors. This Symbolic Code (Barthes) was clearly successful as Procter and Gamble’s competitor